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A Guide to A Successful Auto Listing: A Best Practice How to

One of the most important things to sell your auto successfully is to optimize the description of the car, truck or other vehicle for sale for the Internet. Fortunately this is something anyone can do. You don't have to be a great writer! You just need to consider a couple of things for your listing:

 

HARNESS THE POWER OF WRITING FOR THE SEARCH ENGINES

 

  1. Use entire Make and Model names. Don't abbreviate them. Remember: someone is looking for your car on the Internet. Let the search engines like Google or Bing find it! If the description contains more than a couple of sentences, don't be afraid to repeat the Make/Model name of the vehicle you're selling.
  2. Include the City and State (or Country if the car is not in the U.S.A.). Again, the search robots "see" this important detail for the buyers out there who are searching for a used vehicle for sale.
  3. A super short and sweet product description is not the most effective. In the case of online sales - or "ecommerce" - important relevant words and terms that describe your auto for sale are a good thing - if they legitimately improve the buyers information and ability to search for you online. Example: If your Toyota Rav4 is black with red racing stripes and mag wheels, add that information to your description. Ask yourself, "What makes THIS car unique?"

 

WRITING FOR THE BUYER ON CARZSOLD.COM

 

You want to make a specific impression that you are a person from who someone can trust to make a big purchase, right? So, check spelling. Consider that you need to win the resepct of the buyer. Would you buy from someone who is not careful?

Finally, make your description easy to read by humans. Using all CAPS is more difficult to read. It is also symbolic of SHOUTING on the Internet. Using caps also takes more space to view on mobile devices. Take a few extra seconds for your auto listing to read well. Release the "Caps Lock" button.

Don't believe us? All you have to do to verify this suggestion is check the description-writing guidelines of the THE most successful ecommerce sites out there, including Amazon and Ebay.

Use correct punctuation (e.g., commas, which intentionally separate ideas so the meaning of the text is crystal clear) and spacing.

This is a just a guideline of course. We're just here to help you with your listing. Good selling!

 

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